Trend forecaster

Strategic advisor

Beauty industry insider

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Beauty expertise this deep doesn’t usually come independent.

Anna Keller is a former Principal Analyst at Mintel and a trusted voice in beauty and personal care, quoted in The New York Times, The Wall Street Journal, Vogue Business, and other industry leading publications. Today she brings that same depth of market intelligence directly to the brands, founders, and beauty enthusiasts who need it most.

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HOW I CAN HELP

Strategic Consulting

For beauty businesses ready to grow. Whether you're an independent practitioner, a salon owner, or a brand founder, Chirality Consulting provides the strategic clarity and market expertise to help you build something that lasts.

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Market Research & Insight

Custom BPC research, trend analysis, and consumer insight for brands and product teams that need more than a generic report. Grounded in methodology developed over years at the forefront of global beauty intelligence.

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Speaking & Media

Available for keynotes, panel discussions, podcast appearances, and media commentary on beauty trends, sustainability, and the future of personal care. A trusted source for journalists and event organizers alike.

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ABOUT ANNA

Anna Keller spent years at Mintel (one of the world's leading market intelligence firms) authoring globally distributed reports on skincare, sustainability, and the future of personal care. Before that, she led trend and marketing strategy at Twincraft Skincare, a major contract manufacturer, working directly with R&D and sales to turn emerging trends into real products.

Today she channels that expertise into independent consulting and research — bringing the analytical rigor of a global intelligence firm to clients who need it on their terms.

An article titled 'Find power in plant-based ingredient skincare stories' shows a person holding a small brown glass dropper bottle over a green leaf. The article is by Anna Keller, a global senior beauty analyst, published on February 28, 2022.
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The beauty industry, analyzed.

The Dilly Dally is a Substack newsletter for beauty insiders covering the trends, market shifts, and ideas reshaping personal care. Sharp, grounded in reality, and written by someone who has spent years analyzing data, studying desk research, and developing innovative products for BPC brands of all sizes, from the tiny to the massive.

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Ready to work together?

Whether you need to bounce ideas off of a strategic advisor, help with custom research, or an expert voice for your next conference or industry event, Anna is available for select engagements.

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